- Entry-level smartphones are affordable, basic mobile devices designed to offer essential features such as calling, texting, and light internet usage, targeting budget-conscious consumers.
- The entry-level smartphone market is witnessing a downturn, as seen in 2024 when several brands reduced their focus on this segment
- For instance, companies such as Lava and Itel faced inventory build-up due to slower sales in the under-budget category
- Many buyers are now choosing mid-range phones over entry-level devices, drawn by better features and offers
- For instance, models such as the Redmi Note 13 and Realme Narzo series are priced just above the entry-level bracket but offer significantly better value
- Supply chain constraints and rising component prices have impacted production planning. Brands such as Samsung and Xiaomi have publicly stated they are allocating more resources to mid-tier and flagship lines
- The rise of refurbished and second-hand smartphones is also affecting the new entry-level market. Platforms such as Cashify and Flipkart’s Renewed section are seeing increased traction among price-conscious users
- New launches in the entry-level range are becoming rare. In 2024, there were fewer sub-category devices introduced by top manufacturers, showing a slowdown in this segment’s innovation cycle
