“Increasing Shift of Consumers Toward Refurbished and Second-Hand Smartphones”
- The increasing shift toward refurbished and second-hand smartphones is evident as more consumers opt for better value at lower prices, with platforms such as Cashify and Flipkart’s Renewed section seeing higher demand for pre-owned devices, particularly in India, where a growing number of buyers prefer budget-friendly options
- Consumers are increasingly choosing refurbished models from top brands such as Apple, Samsung, and Xiaomi, attracted by better specifications and performance at a fraction of the price of new entry-level smartphones
- For instance, older iPhone models such as the iPhone 11 and Samsung Galaxy S10 are in high demand in the second-hand market
- The growing popularity of refurbished devices is pushing major retailers to expand their offerings, with brands such as Amazon and Best Buy now providing certified pre-owned options with warranties, such as Amazon’s “Renewed” program, which offers refurbished phones with a one-year warranty for peace of mind
- Many first-time smartphone users are opting for second-hand phones rather than new budget models, as seen in the increasing sales of older iPhone models in emerging markets such as India, where refurbished phones provide a reliable and affordable alternative to new entry-level models
- This trend is not only cost-effective but also environmentally friendly, as it helps reduce electronic waste, aligning with the increasing focus on sustainability in the tech industry
- For instance, Apple’s trade-in and recycling programs have allowed millions of devices to be refurbished and reused, helping to reduce waste while offering more affordable options to consumers
