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Global Eye Makeup Market – Industry Trends and Forecast to 2029

  • FMCG
  • Upcoming Report
  • Jun 2022
  • Global
  • 350 Pages
  • No of Tables: 60
  • No of Figures: 220

Global Eye Makeup Market, By Product Type (Mascara, Eye Shadow, Eye Liner, Eye Pencil, Eye Brow, Others), Source (Chemical, Natural, Organic, Halal, Other), Sales Channel (Supermarket, Hypermarket, Pharmacies, Health and Beauty Retail Stores, E-Commerce, Other), Pricing (Economic, Premium) – Industry Trends and Forecast to 2029

 

Eye Makeup Market

Market Analysis and Size

The market has been fueled by rising per capita incomes and an increased emphasis on physical appearances among consumers in recent years. Furthermore, in response to the growing popularity of cosmetics among men and the growing influence of social media, several industry manufacturers are offering eye makeup products, such as brow gel, exclusively for men to broaden their consumer base. As a result, the market is projected to witness huge growth over the forecast period.

Global Eye Makeup Market was valued at USD 15.60 billion in 2021 and is expected to reach USD 24.49 billion by 2029, registering a CAGR of 5.80% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior.

Report Scope and Market Segmentation

Report Metric

Details

Forecast Period

2022 to 2029

Base Year

2021

Historic Years

2020 (Customizable to 2019 - 2014)

Quantitative Units

Revenue in USD Billion, Volumes in Units, Pricing in USD

Segments Covered

Product Type (Mascara, Eye Shadow, Eye Liner, Eye Pencil, Eye Brow, Others), Source (Chemical, Natural, Organic, Halal, Other), Sales Channel (Supermarket, Hypermarket, Pharmacies, Health and Beauty Retail Stores, E-Commerce, Other), Pricing (Economic, Premium)

Countries Covered

U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa

Market Players Covered

L'Oréal S.A. (France), ELCA Cosmetics Private Limited (U.S.), RMS Beauty (U.S.), Anastasia Beverly Hills (U.S.), Benefit Cosmetics LLC (U.S.), Morphe Brushes (U.S.), Revolution Beauty (U.K.), Unilever (U.K.), Faces (U.S.), Christian Dior SE (France), MAKE UP FOR EVER  (France), Ilia Beauty (U.S.), Huda Beauty (UAE), Coty Inc., (U.S.), Revlon (U.S.), Oriflame Cosmetics AG (Switzerland), CRYSTAL BEAUTY (U.S.) and Colorbar Cosmetics Pvt. Ltd. (India)

Market Opportunities

  • Increasing adoption of long lasting eye makeup products
  • Introduction of new and innovative eye products

Market Definition

Eye makeup is termed a product that amplifies the beauty and appeal of the individuals using it. They are applied around the eyes for upgradation of aesthetic appeal and appearance of the user and their eyes. These include a number of products such as eye shadow, mascara, eye liner, eye pencil, eye brow, and various other products.

Eye Makeup Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

  • High Indulgence in Eye makeup

The population of many worldwide locations is increasing, and the millennial generation is constantly eager to do new and difficult activities. One of them is eye makeup. The eye makeup basically provides tremendous incentives in the form of power, guaranteed returns, and bonuses as a source of enjoyment and pass the time, which is projected to create outstanding demand for the eye makeup services during the forecasted period.

  • Increased Awareness through Social Media Influencers

The market is being driven by an increase in the number of active social media users on most social media platforms, including Instagram, Facebook, YouTube, and Twitter. Consumers' increased time spent on their phones has increased their exposure to beauty content on social media, which has sustained demand in certain beauty and personal care categories, such as facial skincare products, which primarily include eye makeup. The influence of social media on consumers is significant, with more than a third of online shoppers in the United Kingdom purchasing products after seeing them advertised on social media in the previous few months. Furthermore, the trend of social media influencers showcasing their beauty routines has grown in recent years, which further boosts the demand for the eye makeup market.

Furthermore, the rising focus on appearance, the growing trend of advertisements on social media, and the growing working women population will further propel the growth rate of eye makeup market. Additionally, the increasing per capita income in developing economies will also drive market value growth over the forecast period. Furthermore, the increasing awareness about trendy and stylish eye makeup products among female population also boosts the overall market’s growth.

Opportunities

  • Innovative Products and Adoption of Long-lasting Products

Furthermore, introducing new and innovative eye products suitable for modern lifestyle further extend profitable opportunities to the market players in the forecast period of 2022 to 2029. Additionally, the increasing adoption of long lasting eye makeup products such as eye shadow, eye liner, mascara, and eye pencil among women’s for attractive physical appearance will further expand the future growth of the eye makeup market.

Restraints/Challenges

  • Availability of Counterfeit Products

However, presence of counterfeit eye makeup products in the market will create hindrances for the growth of the eye makeup market.

  • Stringent Regulations Associated with Eye makeup

The stringent government regulations about cosmetics ingredients across the globe will prove to be a demerit for the eye makeup market. Therefore, this factor is anticipated to challenge the eye makeup market growth rate.

This eye makeup market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the eye makeup market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Eye Makeup Market                                                     

The recent outbreak of coronavirus had a huge impact on the eye makeup market. The outbreak of COVID-19 has had a significant impact on the eye makeup market. The market was largely hampered by the huge disruption in supply chain as well as the suspension of production and other operations.

However, the market witnessed moderate growth during the due to various online shopping platforms. The online sales aided the overall market growth. Additionally, people's preferences for natural and eco-friendly cosmetics have shifted as health awareness has increased, which is propelling the global eye makeup market forward. Moreover, the period following COVID-19 will provide interesting chances for mobile eye makeup due to rapidly increasing awareness through social media platforms.

Recent Developments

  • In May 2020, Shiseido Company Limited began selling Shiseido products in Sri Lanka through its distributor Luxasia Partners Pte. Ltd. Shiseido will now be available in 88 countries and regions worldwide, including Japan.

Global Eye Makeup Market Scope

The eye makeup market is segmented on the basis of type, end user and channel type. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

  • Mascara
  • Eye Shadow
  • Eye Liner
  • Eye Pencil
  • Eye Brow
  • Others

 Source

  • Chemical
  • Natural
  • Organic
  • Halal
  • Other

Sales Channel

  • Supermarket
  • Hypermarket
  • Pharmacies
  • Health and Beauty Retail Stores
  • E-Commerce
  • Other

Pricing

  • Economic
  • Premium

Eye Makeup Market Regional Analysis/Insights

The eye makeup market is analyzed and market size insights and trends are provided by country, type, end user and channel type as referenced above.

The countries covered in the eye makeup market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the market in terms of market share and market revenue and will continue to flourish its dominance during the forecast period of 2022-2029. The market growth over this region is attributed to the surge in demand for various luxury eye makeup products such as mascara, eye liner, eye shadow, and other products within the region.

On the other hand, Asia-Pacific is estimated to show lucrative growth over the forecast period of 2022-2029, due to the increasing awareness about trendy and stylish eye makeup products among the female population in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Eye Makeup Market Share Analysis

The eye makeup market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to eye makeup market.

Some of the major players operating in the eye makeup market are

  • L'Oréal S.A. (France)
  • ELCA Cosmetics Private Limited (U.S.)
  • RMS Beauty (U.S.)
  • Anastasia Beverly Hills (U.S.)
  • Benefit Cosmetics LLC (U.S.)
  • Morphe Brushes (U.S.)
  • Revolution Beauty (U.K.)
  • Unilever (U.K.)
  • Faces (U.S.)
  • Christian Dior SE (France)
  • MAKE UP FOR EVER  (France)
  • Ilia Beauty (U.S.)
  • Huda Beauty (UAE)
  • Coty Inc., (U.S.)
  • Revlon (U.S.)
  • Oriflame Cosmetics AG (Switzerland)
  • CRYSTAL BEAUTY (U.S.)
  • Colorbar Cosmetics Pvt. Ltd. (India)

 Research Methodology: Global Eye Makeup Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The stage includes the obtainment of market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analyzed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Customization Available

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.


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Frequently Asked Questions

Global Eye Makeup Market segmented By Product Type such as Mascara, Eye Shadow, Eye Liner, Eye Pencil, Eye Brow, Others.
The major players covered in the eye makeup market report are L'Oréal, Estée Lauder Companies, Coty Inc., Shiseido Co.Ltd., Procter & Gamble, NEW AVON LLC., Mangilal Chandak, N R Beauty World, Vagh Trader Private Limited, Lalji International., Vanya International., Kachchh Readymade., REVLON, Chanel, LVMH, Unilever, COLORBAR COSMETICS PVT LTD, Giorgio Armani S.p.A., The Hut Ltd. and CRYSTAL BEAUTY among other domestic and global players.
Asia-Pacific is the expected region in terms of growth in eye makeup market due to rising social media advertising of stylish eye looks, increasing preference for natural cosmetic products among women in countries such as China and India, in these regions.
This eye makeup market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market.