- Eye makeups, offering electronic or digital access control for doors and gates, are increasingly vital components of modern home security and automation systems in both residential and commercial settings due to their enhanced convenience, remote access capabilities, and seamless integration with smart home ecosystems
- The escalating demand for eye makeups is primarily fueled by the widespread adoption of smart home technologies, growing security concerns among consumers, and a rising preference for the convenience of keyless entry
- North America dominates the eye makeup market with the largest revenue share of 23.14% in 2024, driven by increasing consumer preference for high-performance, long-lasting, and multifunctional eye makeup products that cater to diverse skin types and occasions
- Asia-Pacific is expected to be the fastest growing region in the eye makeup market during the forecast period fastest share of 24% during the forecast period of 2025 to 2032, driven by rising disposable incomes, rapid urbanization, and growing beauty awareness
- The eyeshadow segment is projected to hold the largest market revenue share, with some reports indicating it holds around 34.6% in 2024. This is driven by its versatility in creating a wide range of looks, from subtle daily wear to dramatic evening styles, and the continuous innovation in palettes offering diverse colors and finishes
