- In June 2023, Kay Beauty announced the launch of 3 new products including, a Brow Tattoo Liner, a Microblading Brow Pen and 24-Hour Colored Matte Kajal (4 shades)
- In May 2023, Nykaa announced the launch of 4-in-1 Quad Eyeshadow Palette. It is a pigmented formula and ensures colors are long lasting and vibrant
- In May 2020, Shiseido Company Limited began selling Shiseido products in Sri Lanka through its distributor Luxasia Partners Pte. Ltd. Shiseido will now be available in 88 countries and regions worldwide, including Japan



