- Fabric softener and conditioners are laundry care products designed to soften fabric, reduce static cling, and enhance fragrance retention. They are widely used across both residential and commercial sectors for enhancing garment care and improving the overall laundry experience
- The demand for fabric softener and conditioners is being significantly driven by increasing consumer focus on fabric care, rising awareness of garment longevity, and the growing preference for pleasant-smelling and fresh-feeling clothes
- Asia-Pacific is expected to dominate the fabric softener and conditioners market with the market share of 39.37%, due to mature consumer base, high product penetration, growing demand for premium laundry care, and widespread retail and e-commerce channels
- North America is projected to be the fastest-growing region in the fabric softener and conditioners market, fueled by urbanization, increasing disposable incomes, and growing adoption of convenient and time-saving household products
- The commercial segment is expected to dominate the market with the market share of 66.98%, driven by the hospitality and healthcare sectors, large-scale laundry services, and a rising focus on hygiene standards. In addition, liquid fabric softeners are anticipated to lead the market owing to their ease of use, quick dissolving capabilities, and wide variety of fragrance options
