“Innovation in Fragrance and Sensory Experience”
- The market is witnessing a surge in demand for multi-sensory experiences, with consumers increasingly preferring fabric softeners and conditioners that offer long-lasting freshness, aromatherapy benefits, and customized fragrance blends
- Manufacturers are focusing on scent layering technologies, micro-encapsulation, and mood-enhancing fragrances to cater to diverse consumer preferences and enhance the laundry experience
- New product innovations are being driven by consumer emotions—associating freshness with comfort, nostalgia, and luxury, especially in premium product segments
- For instance, in March 2025, Downy (Procter & Gamble) launched its "MoodScents" range, blending fragrances such as lavender-vanilla and citrus-rose to elevate emotional wellness through laundry care
- This trend is shaping R&D investments, encouraging co-branding with perfume companies, and differentiating products in an otherwise commoditized category
