“Rising Popularity of Functional and Infused Flavored Waters”
- One prominent trend in the global flavored water market is the growing popularity of functional and infused flavored waters. Consumers are increasingly seeking beverages that offer both hydration and health benefits, driving the demand for flavored waters that contain added nutrients like vitamins, electrolytes, and antioxidants
- These functional flavored waters cater to a variety of needs, from boosting energy and metabolism to supporting skin health and immune function
- For instance, beverages infused with ingredients like vitamin C, collagen, or electrolytes are gaining traction, especially among health-conscious consumers and fitness enthusiasts. These products help consumers stay hydrated while providing an added layer of wellness benefits
- Natural ingredients are also a growing trend, with brands focusing on clean labels and natural flavors from fruits, herbs, and botanicals, further enhancing their appeal
- Infused waters with flavors like cucumber-mint, lemon-ginger, and berry-lavender are increasingly popular, offering consumers a refreshing, low-calorie alternative to sugary drinks
- This trend is reshaping the beverage market, driving the introduction of innovative new products and expanding the flavored water category to new consumer segments, particularly in the millennial and Gen Z demographics
