- In November 2023, Coca-Cola expanded its Smartwater brand in Japan, introducing new flavor combinations and emphasizing functional hydration, catering to the growing demand for health-focused beverages in the region
- In April 2023, Nestlé Waters launched a new line of flavored waters in India under the Nestlé Pure Life brand, targeting health-conscious consumers in major cities with a growing appetite for low-sugar, refreshing hydration options
- In June 2022, PepsiCo expanded its Bubly flavored water range in China, capitalizing on the increasing interest in healthier beverages and positioning itself as a key player in the growing flavored water segment
- In May 2022, Coca-Cola introduced new innovations under its Smartwater brand in the U.S., focusing on new flavors and hydration benefits to meet the rising demand for refreshing and functional flavored water products
