“Rising Preference for Natural and Clean-Label Color Fixing Agents”
- Natural color fixing agents, derived from plant extracts, fruits, and vegetables, are gaining popularity due to consumer demand for clean-label and health-conscious food products
- These agents offer antioxidant and antibacterial properties, enhancing both food safety and shelf life without compromising taste or appearance
- In regions such as Asia-Pacific, the demand for natural fixatives is driven by traditional food processing methods, such as pickling and fermentation, which require stabilizers suited to local preferences
- Health-conscious consumers in North America and Europe favor natural fixatives for their perceived health benefits, such as reducing oxidative stress
- For instance, companies such as Sarex are innovating with natural colorants that provide dual functionality, combining color stabilization with health-promoting compounds
- Major food brands are incorporating natural color fixing agents as a value-added feature to differentiate their products in competitive markets
