Global Fortified Breakfast Cereals Market, By Cereal Type (Wheat, Rice, Barley, Oat, Corn, Others), Nutrients Type (Minerals, Vitamins), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others) – Industry Trends and Forecast to 2030.
Fortified Breakfast Cereals Market Analysis and Size
The fortified cereal market is anticipated to be driven by the growing health consciousness among people in developed countries. Fortified breakfast cereal is mainly gaining momentum owing to the strong initiative of the Food and Agriculture Organization (FAO) and World Health Organization (WHO) to minimize malnutrition. According to Food and Agriculture Organization (FAO), the most common fortified foods are cereals and cereal based products. Fortified cereal provides numerous benefits. Fortified cereal is immensely consumed as numerous breakfast products.
Data Bridge Market Research analyses that the fortified breakfast cereals market is expected to reach USD 33.50 billion by 2030, which is USD 14.33 billion in 2022, registering a CAGR of 11.20% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Fortified Breakfast Cereals Market Scope and Segmentation
2023 to 2030
2021 (Customizable to 2015 - 2020)
Revenue in USD Million, Volumes in Units, Pricing in USD
Cereal Type (Wheat, Rice, Barley, Oat, Corn, Others), Nutrients Type (Minerals, Vitamins), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others)
U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)
Market Players Covered
General Mills Inc. (U.S.), Kellogg's Co. (U.S.), Nestlé SA (Switzerland), Bob’s Red Mill Natural Foods (U.S.), Nature's Path Foods (Canada), Hometown Food Company (U.S.), purelyelizabeth (U.S.), The Quaker Oats Company, (U.S.), BARBARA’S (U.S.), Northen Quinoa Production Corporation (Canada), LOVEGROWN INC. (U.S.), Gluten-Free Prairie (U.S.), Avena Foods, Limited, (Canada), Conagra Brands, Inc. (U.S.), The Kraft Heinz Company (U.S.), The Hain Celestial Group, Inc. (U.S.)
Fortified foods are those type of food products which contain minerals and vitamins that are not normally present in them. Breakfast cereals are generally fortified with the nutrients such as vitamin B12, folic acid, iron, calcium, vitamin A, riboflavin (vitamin B2), thiamine (vitamin B1), niacin (vitamin B3), vitamin B6, vitamin D, and zinc.
Fortified Breakfast Cereals Market Dynamics
- Growing number of convenience stores
Growing convenience stores have elevated the visibility of brand which in turn has augmented the sale of such food and is anticipated to augment the growth of the fortified breakfast cereals market. According to the Forbes in U.S., convenience store industry sales around $616.3 billion in 2017. Rapid urbanization coupled with the changing consumer fortified breakfast habits around the globe is also anticipated to augment the growth of the market.
- Growth and expansion of infant food industry
Growth and expansion of the infant food industry has increased the demand for the fortified breakfast cereal due to increasing demand for the convenient baby food, accelerating the market's growth. For instance, Nestlé launched an organic product in May 2019, within its Ceregrow brand of cereals for children above 12 months. This organic product has produced from 100% organic wheat, milk, ragi, and rice. This product is processed at the Samalkha factory in Haryana by using locally grown ingredients.
- Increasing demand for cereals bar in breakfast
Growing demand for cereals bar in breakfast among health-conscious consumers is anticipated to provide new and ample growth opportunities to the market. For instance, Nestlé has extended its snacks portfolio with the launch of new nut and fruit based snacks brand in September 2018. The brand’s five cereal bar alternatives claim no artificial additives or added sugar. Thus, the increasing demand for cereal bars is expected to boost the growth of the market.
- Growing westernization of global diets
The westernization of global diets has increased the demand for local food preference and flavors, which is anticipated to increase cereal consumption in developed countries where it has not been a traditional option of breakfast. For instance, Nestlé has launched NESPLUS breakfast cereals to deal with local tastes in July 2018. The product range includes multigrain with whole grains to offer a high-quality healthy breakfast to its customers.
- Availability of alternatives and high cost associated with market
The presence of market substitutes such as yoghurt, sausage, smoothies, frozen waffles, and so on and increasing preference for traditional breakfast foods will pose a major challenge for the market growth. Augmented production prices will limit scope of growth for the fortified breakfast cereals market. Lack of a standardized supply chain among vendors and fluctuations in price of cereal packaging materials in developing economies have further hinder the demand and supply of fortified breakfast cereals. Which will obstruct the market growth rate
This fortified breakfast cereals market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the fortified breakfast cereals market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Global Fortified Breakfast Cereals Market Scope
The fortified breakfast cereals market is segmented on the basis of cereal type, nutrients type and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
Fortified Breakfast Cereals Market Regional Analysis/Insights
The fortified breakfast cereals market is analyzed and market size insights and trends are provided by country, cereal type, nutrients type and distribution channel as referenced above.
The countries covered in the fortified breakfast cereals market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America dominates the fortified breakfast cereals market in terms of revenue and market share owing to the increase in consumption of fortified breakfast cereals in this region.
Asia-Pacific is expected to be the fastest developing region during the forecast period of 2023-2030 owing to the inclination towards healthier products and change in breakfast fortified cereals consumption pattern in this region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Fortified Breakfast Cereals Market Share Analysis
The fortified breakfast cereals market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to fortified breakfast cereals market.
Some of the major players operating in the fortified breakfast cereals market are:
- General Mills Inc. (U.S.)
- Kellogg's Co. (U.S.)
- Nestlé SA (Switzerland)
- Bob’s Red Mill Natural Foods (U.S.)
- Nature's Path Foods (Canada)
- Hometown Food Company (U.S.)
- purelyelizabeth (U.S.)
- The Quaker Oats Company, (U.S.)
- BARBARA’S (U.S.)
- Northen Quinoa Production Corporation (Canada)
- LOVEGROWN INC. (U.S.)
- Gluten-Free Prairie (U.S.)
- Avena Foods, Limited, (Canada)
- Conagra Brands, Inc. (U.S.)
- The Kraft Heinz Company (U.S.)
- The Hain Celestial Group, Inc. (U.S.)