- In November 2024, Korean crispy chicken brand Cravy Chicken announced its entry into the Indian hospitality and retail space at the Franchise India Expo 2024, scheduled for November 29–30 at the Jio World Convention Centre in Mumbai. This move is expected to intensify market competition and diversify consumer offerings in India’s rapidly growing quick-service restaurant (QSR) sector, further accelerating market expansion in the Asia-Pacific region
- In July 2024, KFC launched a branded merchandise shop in partnership with Ink Branded, reflecting the brand’s strategy to strengthen consumer engagement and brand loyalty. Such initiatives enhance market visibility and contribute to sustained customer retention beyond traditional food offerings
- In March 2021, Bojangles announced its entry into Columbus, Ohio—marking its debut in the state—on the same day other major QSR players such as Taco John’s, Sheetz, and Del Taco declared plans to expand in Central Ohio. This clustered expansion trend signifies intensified regional competition and increased consumer access
- In July 2023, Bojangles announced the opening of 20 restaurants on the West Coast, beginning in Las Vegas, indicating the brand’s ambition to solidify its presence in high-growth urban centers, thereby contributing to the overall expansion of the U.S. fried chicken franchise market.
