“Health and Wellness Focus in Frozen Drinks”
- There's a growing shift towards healthier beverage options, with consumers seeking drinks that offer functional benefits and align with wellness trends
- Frozen drinks are increasingly being formulated with ingredients like turmeric, spirulina, and ashwagandha, known for their health benefits, catering to wellness-focused consumers
- The demand for low- and no-alcohol beverages, such as kava-infused mocktails and kombuchas with mood-enhancing properties, is on the rise, redefining the beverage landscape
- With a global trend towards limiting sugar intake, there's a noticeable shift towards frozen drinks with low calorie counts and natural sweeteners, especially among younger demographics like Gen Z and Millennials Consumers are incorporating functional frozen drinks into their daily routines, seeking options that provide benefits such as enhanced energy, relaxation, or overall wellness
For instance, Nestlé's 2025 food trends report highlights the growing consumer interest in "little treats," including at-home specialty coffees like ready-to-drink cold foam, reflecting a desire for convenient indulgence
Frequently Asked Questions
Asia-pacific is the fastest growing region in the global frozen drinks market due to rapid urbanization, increasing disposable incomes, and a growing middle class.
The health and wellness focus in frozen drinks, is emerging as a pivotal trend driving the global frozen drinks market.
The major factors driving the growth of the frozen drinks market are increasing demand for convenient beverages.
