“Growing Demand for Natural Ingredient”
- A significant and accelerating trend in the global fruit concentrate market is the increasing consumer shift toward natural, clean-label ingredients in food, beverage, and dietary applications. This demand stems from growing health awareness and the preference for minimally processed products
- For instance, in January 2024, ADM launched fruit concentrate blends featuring elderberry, cranberry, and acai to meet the rising demand for immunity-boosting, natural ingredients in functional beverages
- Manufacturers are increasingly using fruit concentrates in reduced-sugar and plant-based products, as they offer natural sweetness and nutritional benefits. Grape and citrus concentrates, for instance, are valued for their antioxidant content and suitability for clean-label formulations
- The popularity of fruit concentrates in health-focused applications such as smoothies, fortified waters, and sports nutrition drinks reflects the trend toward wellness-oriented consumer choices
- This trend is also influencing the formulation of bakery and dairy products. For instance, Sudzucker’s organic strawberry concentrate launched in March 2024 supports the growing clean-label movement in Europe, where consumers actively seek preservative-free, traceable ingredients
- As consumer expectations evolve, companies such as Kerry Group and Dohler are investing in R&D to create customized blends that cater to functionality, taste, and nutritional value—further driving market expansion for fruit concentrates
