Global Fruit Powder Market – Industry Trends and Forecast to 2031

Global Fruit Powder Market, By Product Type (Tropical Fruits, Berries and Grapes, Citrus Fruits, Stone Fruits, Other Fruits), Nature (Organic, Conventional), Technology (Freeze Dried, Spray Dried, Vacuum Dried, Drum Dried), Application (Bakery, Confectionery, Snacks/RTE Products, Dairy, Beverages, Soups and Sauces, and Other Applications), End Use (Fruit Processing, Beverage Processing, Dietary Supplements, Pharmaceuticals, Cosmetics and Personal Care) – Industry Trends and Forecast to 2031.

Fruit Powder Market Analysis and Size

The global fruit powder market is experiencing significant growth driven by several factors. The increasing demand for natural and organic food ingredients is a key driver, as consumers seek healthier and more natural alternatives. Fruit powders offer a convenient way to add fruit flavor, color, and nutrition to a variety of food and beverage products. The market is also benefiting from the growing popularity of functional foods and beverages, which often incorporate fruit powders for their nutritional benefits. There is a growing focus on sustainability in the food processing industry, including the fruit powder segment. Many companies are adopting sustainable practices in cultivation, processing, and packaging, in response to consumer demand for environmentally friendly products. This trend is expected to drive innovation in the market, with companies developing new and sustainable ways to produce fruit powders.

Global fruit powder market size was valued at USD 11.09 billion in 2023 and is projected to reach USD 20.27 billion by 2031, with a CAGR of 7.83% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Fruit powder is a dry, powdered form of fruit that is typically made by dehydrating fresh fruits and then grinding them into a fine powder. This process removes the moisture content from the fruit while retaining its flavor, aroma, and nutritional properties. It can be used as natural flavorings, colorants, and nutritional fruit supplement powder in a variety of food and beverage applications. They are valued for their convenience, long shelf life, and ability to add fruit flavor and nutrients to products without the need for fresh fruit.

Fruit Powder Market Dynamics

Drivers

• Increasing Demand for Natural and Organic Ingredients  

Consumers are increasingly seeking healthier alternatives to synthetic flavorings and colorants, leading to a rise in the demand for organic fruit powder. The consumption value of packaged organic foods in India reached approximately USD 15 million in 2021, according to the USDA Foreign Agricultural Service's Global Organic Trade Guide. This growth is indicative of consumer’s increasing preference for healthier alternatives to synthetic flavorings and colorants, which has led to a higher demand for fruit powders. These powders are perceived as more natural and healthier options, driving their popularity in various food and beverage products. Growing consumer preference for natural and organic food ingredients is a significant driver for the fruit powder market.        

• Rising Popularity of Functional Foods

Functional foods offer additional health benefits beyond basic nutrition, and fruit powders are often used in these products for their nutritional content and functional properties. As consumers become more health-conscious, the demand for functional foods is expected to grow, driving the demand for fruit powders.

Opportunities

• Growing Food and Beverage Industry      

As the industry grows, manufacturers are looking for innovative ingredients to differentiate their products and meet consumer demand. Fruit powders offer a convenient and versatile ingredient that can be used in a wide range of food and beverage products, such as freeze dried fruit powder, making them attractive to manufacturers looking to enhance their product offerings. The expanding food and beverage industry, particularly in developing regions, presents a significant opportunity for the fruit powder market.               

• Increasing Awareness of Health and Wellness    

The growing awareness of the importance of a healthy diet and lifestyle is driving demand for products that offer nutritional benefits, including those containing fruit powders. Consumers are increasingly looking for products that can help them meet their health and wellness goals, and fruit powders are seen as a natural and convenient way to add nutrition to their diet. As awareness continues to grow, the demand for fruit powders is expected to increase. Nutra Organic, certified by Australian Certified Organic (ACO) and specializing in organic fruit and vegetable powder, aligns with this trend. Their products, made from organic raw ingredients and processed using Refractance Window Technology, retain their raw qualities, flavor, color, and nutrition, appealing to health-conscious consumers seeking natural and nutritious options.

Restraints/Challenges

• High Cost of Production      

Producing fruit powders, especially using organic or exotic fruits, can be expensive. This high production cost can limit the affordability and accessibility of fruit powders to a wider consumer base, potentially hindering market growth. The high cost of production is one of the key challenges facing the fruit powder market.          

• Supply Chain Challenges 

Ensuring a consistent and reliable supply of high-quality fruits for processing into powders can be challenging for fruit powder manufacturers. This challenge is particularly pronounced for companies that source fruits from multiple regions, as they must navigate different supply chains and quality standards. Ensuring a stable supply chain is essential for meeting consumer demand and maintaining product quality, highlighting the need for effective supply chain management strategies in the fruit powder market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In March 2023, DKSH's Business Unit Performance Materials and Döhler's Business Unit Texturants announced an exclusive partnership to distribute, market, and provide logistics for pectins, fruit fibers, and fruit powders for the food sector in Switzerland and Austria. Döhler specializes in creating pectin, citrus and apple fibers, texturizing fruit powders, and other natural components, which are essential ingredients in various meals such as yogurt, jam, baked products, meat products, and smoothies
• In October 2022, Nexira introduced Mother Nature's POW(D)ER, a range comprising 30 Natural Sensory Ingredients strategically designed. Nexira's POW(D)ER from Mother Nature is an innovative line of easily formulated, naturally enhanced ingredients sourced from fruits, flowers, leaves, seeds, and roots

Fruit Powder Market Scope

The market is segmented on the basis of product type, nature, technology, application, and end use. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Tropical Fruits
  • Banana
  • Mango
  • Pineapple
  • Others
• Berries and Grapes
  • Strawberry
  • Blueberry
  • Raspberry
  • Cranberry
  • Grapes
  • Black Currant
  • Others
• Citrus Fruits
  • Orange
  • Lime and Lemon
  • Others
• Stone Fruits
  • Cherry
  • Prunes
  • Peach
  • Others
• Other Fruits

Nature

• Organic
• Conventional

Technology

• Freeze Dried
• Spray Dried
• Vacuum Dried
• Drum Dried

Application

• Bakery
• Confectionery
• Snacks/RTE Products
• Dairy
• Beverages
• Soups and Sauces
• Other Applications

End Use

• Fruit Processing
• Beverage Processing
• Dietary Supplements
• Pharmaceuticals
• Cosmetics and Personal Care

 Fruit Powder Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product type, nature, technology, application, and end use as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

Europe is expected to dominate the market due to the growing elderly population, rising interest in nutritional and functional foods, especially bakery products, and heightened consumer health consciousness. Germany and France are the leading markets in the region. Sustainability is a central focus in the food processing ingredients industry, with many companies adopting sustainable strategies that ensure a seamless flow from cultivation to food processing.

Asia-Pacific is expected to show significant growth due to rapid expansion of end-user sectors such as food and beverage and pharmaceuticals. Furthermore, the increasing demand for fruit and vegetable powders in the meat industry, as well as the use of natural colorants, have also bolstered market growth in the Asia Pacific region.

The country section of the report also provides individual market-impacting factors and changes in market regulation that affect the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, Porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Fruit Powder Market Share Analysis

The market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, regional presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on the market.

Some of the major market players operating in the market are:

• Kanegrade (U.K.)
• Saipro Biotech Private Limited (India)
• Datenschutz Paradise Fruits Solutions GmbH & Co. KG (Germany)
• MicroDried (U.S.)
• The Green Labs LLC (U.S.)
• Van Drunen Farms (U.S.)
• European Freeze Dry Ltd (U.K.)
• Döhler GmbH (Germany)
• NutraDry (Australia)
• Nexira (France)
• Batory Foods (U.S.)
• Lasky Herbal (India)
• Farmvilla (India)
• Venkatesh Natural Extract Pvt. Ltd. (India)
• SV AGROFOOD (India)
• NutriBotanica Institutional (India)
• IndiaMART InterMESH Ltd. (India)
• Aarkay Food Products Ltd. (India)
• Vinayak Coroporation (India)