“Rising Demand for Clean-Label and Natural Ingredients in Food and Beverages”
- Consumers increasingly prefer clean-label products free from synthetic additives and preservatives
- Fruit powders provide natural flavor color and nutrients making them ideal for clean-label food and beverage applications
- Functional beverages and baby food are major segments driving this trend
- For instance, Gerber uses fruit powders in its organic baby food line
- Brands adopt fruit powders to improve label transparency and meet the growing demand for health-conscious and natural options
- The rise in vegan gluten-free and allergen-free product development further fuels demand for natural ingredients such as fruit powders
