“Personalized Nutrition and Functional Formulations”
- A central trend in the fusion beverage market is the growing demand for customized nutritional solutions enriched with functional ingredients such as adaptogens, nootropics, collagen, and botanical extracts
- In February 2024, PepsiCo expanded its KeVita line with functional fusion beverages combining probiotics, electrolytes, and green tea extracts tailored for digestive health and energy support
- Consumers increasingly seek clean-label, organic, and allergen-free products, driving innovation in plant-based and low-sugar fusion beverages
- Companies such as Nestlé and Glanbia are investing in AI platforms to formulate goal-specific beverages based on fitness, hydration, or relaxation needs
- This trend is enhancing consumer trust, diversifying product offerings, and expanding fusion beverages into mainstream wellness and sports nutrition segments
