- In February 2024, the Taiwanese fusion beverage brand Milksha inaugurated a new outlet inside Taipei 101, the tallest skyscraper in Taiwan. This strategic expansion aims to increase brand visibility and capture foot traffic from both locals and international tourists. This move strengthens Milksha’s presence in premium urban locations and aligns with its strategy of upscale market positioning
- In August 2023, Jupiter Wellness, Inc. finalized the acquisition of Safety Shot, a U.S.-based company. Through this deal, it gained control of GBB Drink Lab Inc.’s assets, including the patented formula and clinical data for Safety Shot, the world’s first fast-acting blood alcohol detox drink. The acquisition supports Jupiter Wellness’s entry into the functional beverage space with a unique, scientifically-backed product
- In June 2023, Canadian brand Tim Hortons launched a creative summer fusion beverage collection featuring bold, unconventional mixes—such as Red Bull paired with cucumber syrup—designed to refresh and energize. This product innovation reflects the brand’s commitment to exploring unique flavor profiles to attract younger, trend-driven consumers
