Global Hair Dryer Market, By Type (Corded, Cordless), Product Type (Handheld Hair Dryer, Hooded Hair Dryer), Price Range (Less Than US$ 50, US$ 50 – US$ 100, More Than US$ 100), Application (Professional, Individual), Distribution Channel (Offline, Online) – Industry Trends and Forecast to 2029
Market Analysis and Size
Consumers are increasingly demanding products that are simple to use, customizable, and meet their lifestyle needs. Many customers want technologically advanced products, which means they want innovative features that are meaningful and useful in their lives.
Data Bridge Market Research analyses that the hair dryer market which was growing at a value of 7.93 billion in 2021 and is expected to reach the value of USD 12.45 billion by 2029, at a CAGR of 5.80% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014 - 2019)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Corded, Cordless), Product Type (Handheld Hair Dryer, Hooded Hair Dryer), Price Range (Less Than US$ 50, US$ 50 – US$ 100, More Than US$ 100), Application (Professional, Individual), Distribution Channel (Offline, Online)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Market Players Covered
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Panasonic India (China), Dyson (Singapore), Procter & Gamble (U.S.), Groupe SEB (France), Coty Inc. (U.S.), Koninklijke Philips N.V. (Netherlands), VEGA (India), Andis Company Inc. (U.S.), Revlon, Inc. (U.S.), Helen of Troy Limited (U.S.), Spectrum Brands, Inc. (U.S.), Lunata Beauty (U.S.), Havells India Limited (India), Conair Corporation (U.S.)
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Opportunities
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Market Definition
A hair dryer, also known as a blow dryer, is an electromechanical tool that blows hot or cool air over damp or wet hair to speed up the evaporation of water particles and dry the hair. A hair dryer aids in the control of hair style and shape by controlling and accelerating the formation of temporary hydrogen bonds within each strand. A hair dryer can also be used to create hairstyles with supporting hair accessories to enhance the appearance of the hair.
Hair Dryer Market Dynamics
Drivers
- Growing product availability as well as rising spending power of the consumers
The increasing adoption of western lifestyles has aided the global growth of the hair dryer market. The major factors influencing the hair dryer market are rapid urbanisation and changing lifestyles. Furthermore, the expansion of e-commerce and the availability of a diverse range of products are driving the hair dryer market.
- The growing trend and introduction of smart drying technologies
Next-generation hair dryer innovations include a smart drying experience to prevent hair damage. Smart hair dryers are revolutionising the hair dryer market. Manufacturers are increasing their R&D efforts to develop hair dryers with smart moisture and proximity sensors, which optimise the amount of heat applied to the hair and provide customers with healthy and shiny results. Automation is crucial in regulating air velocity and heat to prevent hair damage. These factors are driving product demand in the global market.
The concept of super hair dryers encourages product manufacturers to constantly innovate. Customers prefer hair dryers with convenient heating options for drying their hair quickly and effectively.
Opportunity
Global adoption of artificial intelligence technology is increasing rapidly. Hair dryer manufacturers are utilising artificial intelligence technology to advance their hair dryers and are aiming to sell technologically advanced hair dryers to the younger generation. During the forecast period, this is expected to create new opportunities for the overall market.
Restraints
However, the high cost of the product and the easy availability of counterfeit products are the major limiting factors for the hair dryer market, whereas the claimed side effects of hair dryers due to improper use have the potential to challenge the hair dryer market's growth during the forecast period.
This hair dryer market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the hair dryer market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Hair Dryer Market
The COVID-19 pandemic had a negative impact on the hair styling product market. Beauty salons and parlours were closed for an extended period of time due to stringent government restrictions and shutdowns. As a result, sales of hair dryer fell. Furthermore, because people were stuck at home and there weren't many social events, demand for these products decreased. Customers began personal grooming at home during the second phase of the pandemic in 2020, which increased demand for hair dryer that could be used conveniently at home.
Recent Development
- Dyson introduced the new Dyson Supersonic hair dryer professional edition in April 2019. This new machine is intended to address some of the inherent issues with conventional hair dryers while also providing professional hairstylists with a machine designed specifically for their needs. The Dyson Supersonic hair dryer professional edition provides precise styling with a fast but focused airflow, with the temperature of the airflow constantly measured to prevent extreme heat damage.
- Dyson announced in August 2021 that it will invest $400 million to develop at least 100 new products by 2020, nearly doubling the number of products it currently has on the market and equaling the number of products introduced since its founding.
Global Hair Dryer Market Scope
The hair dryer market is segmented on the basis of type, product type, price range, application and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Corded
- Cordless
Product type
- Handheld Hair Dryer
- Hooded Hair Dryer
Price range
- Less Than US$ 50
- US$ 50 – US$ 100
- More Than US$ 100
Application
- Professional
- Individual
Distribution channel
- Online
- Offline
Hair Dryer Market Regional Analysis/Insights
The hair dryer market is analysed and market size insights and trends are provided by country, type, product type, price range, application and distribution channel as referenced above.
The countries covered in the hair dryer market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the hair dryer market due to the region's large target population and well-established fashion industry. The growing awareness of grooming among people and the region's large customer base in China and India, Asia-Pacific is expected to grow at a significant rate from 2022 to 2029.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Hair Dryer Market Share Analysis
The hair dryer market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to hair dryer market.
Some of the major players operating in the hair dryer market are:
- Panasonic India (China)
- Dyson (Singapore)
- Procter & Gamble (U.S.)
- Groupe SEB (France)
- Coty Inc. (U.S.)
- Koninklijke Philips N.V. (Netherlands)
- VEGA (India)
- Andis Company Inc. (U.S.)
- Revlon, Inc. (U.S.)
- Helen of Troy Limited (U.S.)
- Spectrum Brands, Inc. (U.S.)
- Lunata Beauty (U.S.)
- Havells India Limited (India)
- Conair Corporation (U.S.)
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