- The rising popularity of portable and cordless hair straighteners is reshaping consumer preferences, especially among millennials and working women who prioritize convenience and on-the-go styling solutions
- The market is also witnessing significant traction in e-commerce channels, driven by discounts, product comparisons, and broader access to international brands, particularly in Asia-Pacific and Latin America regions
- North America dominated the hair straightener market with the largest revenue share in 2024, driven by increased awareness of personal grooming and a surge in demand for advanced hairstyling tools across both women and men
- Asia-Pacific region is expected to witness the highest growth rate in the global hair straightener market, driven by rising disposable incomes, increasing beauty consciousness among youth, and the strong influence of social media and celebrity styling trends across countries such as China, India, Japan, and South Korea
- The ceramic segment dominated the market with the largest market revenue share in 2024, driven by its wide availability, even heat distribution, and affordability. Ceramic plates are highly preferred for their ability to reduce heat damage and provide a smooth glide across different hair types. Consumers favor ceramic straighteners due to their suitability for daily use, minimal frizz, and compatibility with heat-protective technologies
