- In July 2024, Dyson is set to launch its Airstrait straightener in India. This innovative hair styling device from Dyson combines wet-to-dry styling, providing users with a unique approach to hair care. It allows users to straighten and style their hair directly from wet, eliminating the need for traditional hot plates
- In January 2024, Philips India, a global leader in health technology and innovations, proudly unveils a groundbreaking hairstyling tool—the country's first hair straightener designed to style without causing heat damage. The Philips Hair Straightener with NourishCare Technology features unique serum strips infused with hair-nourishing ingredients, including Vitamin E and Moroccan Argan oil, as well as Kerashine care. This innovative design helps style and nourish hair while protecting it from heat damage
