- Hair styling products, including gels, waxes, sprays, mousses, pomades, and creams, are essential components of personal grooming routines across diverse consumer segments, driven by rising beauty consciousness and the growing influence of fashion trends through digital platforms and celebrity endorsements
- The demand for hair styling products is significantly fueled by the increasing focus on individual appearance, the rising number of salon services, and the expanding male grooming sector, particularly in urban areas and emerging economies
- North America dominates the hair styling products market with the largest revenue share of 32.6% in 2025, supported by high consumer spending on premium grooming products, strong brand presence, and a mature salon industry, with the U.S. witnessing growing demand for natural and multifunctional hair styling solutions
- Asia-Pacific is expected to be the fastest growing region in the hair styling products market during the forecast period due to rising disposable incomes, increasing urbanization, and the growing influence of K-beauty and global grooming trends among the youth population in countries such as India, China, and South Korea
- Hair gels segment is expected to dominate the hair styling products market with a market share of 36.9% in 2025, owing to its versatility, strong hold, and increasing popularity among both male and female consumers for structured and long-lasting hairstyles
