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In April 2024, The Estée Lauder Companies revealed groundbreaking research from its leading hair care brands, AVEDA and Bumble and bumble, in partnership with the University of Bradford. Their collaboration showcased advancements across multiple research areas, addressing the evolving needs of personal and professional hair care. Presented at the 13th World Congress for Hair Research, the findings focused on ingredient potency, environmental effects on hair fibers, scalp health, and reducing hair color damage. These innovations aim to set new industry standards and enhance hair care practices
- In February 2024, HASK launched the Tea Tree Oil & Rosemary Scalp Detox Dry Shampoo, a lightweight formula designed to refresh and rebalance the scalp. Infused with ultra-fine rice starch, it effectively removes oil, impurities, and odor while providing a cooling sensation to soothe greasy or itchy scalps. The dry shampoo revitalizes hair without leaving behind a chalky residue, making it a convenient solution for maintaining freshness between washes
- In June 2023, Procter & Gamble introduced #HairDNA, an innovative haircare microsite designed to provide expert advice and personalized solutions for consumers' top hair concerns. Launched exclusively on Lazada, Southeast Asia’s leading e-commerce platform, this initiative marked P&G’s first retailer partnership in the region. The microsite offers tailored recommendations across P&G brands, including Head & Shoulders, Pantene, Herbal Essences, and Rejoice, helping shoppers discover the best products for their unique hair needs
- In September 2022, L'Oréal Canada's Professional Products Division launched "Power of the Collective," a free online Diversity and Inclusion training program for hairstylists across Canada. This initiative aims to educate stylists on the diversity of hair types, fostering an inclusive and trusted salon environment. The first-year curriculum consists of six modules focused on haircutting, led by international experts specializing in different hair textures. The second year will emphasize styling techniques, while the third year will cover hair coloring. This program is designed to enhance hairstylists' expertise and promote diversity in the industry
- In December 2021, Procter & Gamble acquired Ouai, the haircare and styling brand founded by celebrity hairstylist Jen Atkin, marking its entry into the prestige haircare sector. Ouai, known for its minimalist aesthetic and sophisticated scents, will continue to operate independently under P&G’s ownership, maintaining its distinct identity within the beauty industry. Atkin will remain as Founder and Chief Creative Officer, ensuring the brand’s vision stays intact. This acquisition aligns with P&G’s strategy to expand into high-end haircare while leveraging Ouai’s strong consumer engagement
