- In February 2024, CJ Foods, a South Korean company, launched its first halal bibigo Mandu products, marking a strategic move to enter the Malaysian market. This launch leverages the brand’s strong presence in Vietnam, Korea, and the U.S., aiming to cater to growing demand for authentic Korean halal food. By expanding into Malaysia, CJ Foods is expected to strengthen its position in the halal food segment and tap into new consumer bases, enhancing market diversity and driving growth in the region
- In November 2023, McCook commenced production at its new facility in Eustis, Nebraska, focusing on halal-certified beef bacon. This development targets the underserved halal meat market in the U.S., providing consumers with more diverse options in this niche. The move is anticipated to boost McCook’s market share while addressing rising consumer demand for halal protein products, fostering expansion in the specialized halal meat sector
