“Rising Consumer Awareness”
Rising consumer awareness is transforming the skincare industry, with individuals increasingly prioritizing ethical and sustainable practices. Shoppers are now more informed about ingredient sourcing, environmental impact, and animal welfare, leading to a demand for transparency from brands. This shift is particularly evident in the growing interest in natural, cruelty-free, and halal products. Social media and online platforms amplify awareness, enabling consumers to share information and reviews. As a result, brands that align with these values are seeing enhanced loyalty and market growth. Ultimately, informed consumers are driving a more responsible and conscious beauty landscape.
