- In November 2022, Iba Cosmetics joined forces with the Singapore-based Believe company. For distribution and market expansion in operational nations such as the Middle East, Europe, and South Asia, Believe Company has committed USD 10 Billion in a partnership with Iba Cosmetics
- In April 2022, Pure with Purpose, a new cosmetics line from Inika Organic, was introduced. Lash & Brow Serum, Hydrating Toning Mist, Eyeshadow Quads, Brow Palette, and other items are among the group's offerings. These products are advertised as being entirely natural, vegan-certified, halal-certified, and devoid of animal testing
