- In April 2024, Kao unveiled a new hair care brand named Melt, curated to deliver “beauty care for relaxing moments.” The Melt Moisture Shampoo and Moisture Treatment incorporate a hybrid repair formula that addresses both the inner and outer layers of the hair, while enriching the user’s self-care routine through engaging sensory elements such as sound, bubbles, texture, and fragrance. This launch highlights Kao’s focus on holistic beauty experiences and premium hair nourishment
- In February 2024, Herbal Essences introduced its "Pure Plants of Aloe and Camellia Oil" collection, which includes 11 newly formulated shampoos and conditioners. Crafted with a minimum of 96% natural-origin ingredients such as aloe and camellia oil, the products are certified by the Royal Botanic Gardens, Kew, and are free from parabens and sulfates. The packaging redesign uses 25% less plastic and features tactile elements to support visually impaired users. This move reinforces Herbal Essences’ commitment to natural beauty and inclusive, sustainable packaging
- In June 2022, Procter & Gamble (P&G) launched its first high-performing solid shampoo and conditioner bars across its European haircare lines, including Herbal Essences. Packaged in recyclable, FSC-certified paper boxes, these bars serve as eco-conscious alternatives designed to last as long as two 250ml liquid shampoo bottles. With ergonomic shapes and integrated cotton ropes for easy shower storage, the bars align with P&G Beauty’s sustainability goal of reducing virgin plastic usage by 50% by 2025. This initiative underscores P&G’s long-term dedication to plastic reduction and environmental responsibility
