- Herbal Shampoos, enriched with plant-based ingredients and free from harsh chemicals, are gaining traction as consumers seek gentle, safe, and effective alternatives to conventional hair care products
- The surge in demand is primarily driven by growing concerns over hair damage, allergies to synthetic ingredients, and the increasing popularity of Ayurvedic and organic beauty regimes
- Moreover, the market is witnessing innovation in herbal formulations, packaging, and product variety, enhancing consumer engagement and further propelling global growth
- Asia-Pacific dominated the herbal shampoo market with the largest revenue share of 38.7% in 2024, driven by widespread preference for natural and plant-based personal care products, increasing urbanization, and rising consumer awareness of the harmful effects of synthetic shampoos
- North America herbal shampoo market is projected to grow at the fastest CAGR of 6.8% from 2025 to 2032, driven by heightened awareness of clean beauty, increasing preference for plant-based products, and rising incidence of scalp allergies caused by chemical shampoos
- The liquid segment dominated the herbal shampoo market with the largest revenue share of 64.3% in 2024, driven by its wide consumer acceptance, ease of application, and availability across all retail channels
