“Increasing Demand for Functional and Health-Focused Iced Tea”
- Consumers are becoming more aware of the health benefits associated with ingredients such as antioxidants, vitamins, and minerals found in iced tea, leading to a greater focus on functional beverages
- Tea varieties such as green tea, black tea, and herbal teas are particularly popular due to their perceived health benefits, including improved metabolism, heart health, and stress reduction
- Brands are responding to this trend by introducing iced tea products with added functional ingredients such as vitamins, electrolytes, and adaptogens aimed at boosting immunity or enhancing energy levels
- For instance, Honest Tea, a brand owned by Coca-Cola, has expanded its range of organic iced teas to include options infused with superfoods such as turmeric, ginger, and hibiscus to cater to the growing demand for functional beverages
- For Instance, Celestial Seasonings which launched a line of iced tea blends with added probiotics and herbs for digestive health, tapping into the increasing interest in gut health and wellness
- As consumers prioritize health and wellness, the trend toward functional iced teas is expected to continue, with new innovations likely to emerge, such as iced teas infused with plant-based protein or CBD, further propelling market growth
