Global Identity Verification and Authentication Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Global Identity Verification and Authentication Market Segmentation, By Application (Credit Card Fraud, Bank Fraud, Phone or Utility Fraud, Employment or Tax-related Fraud, and Others), Component (Solutions and Services), Type (Non-Biometrics, and Biometrics), Deployment Type (On-Premise and Cloud), Organization Size (Small and Medium-Sized Enterprises and Large Enterprises), Vertical (BFSI, Government and Defense, Energy and Utilities, Retail and E-commerce, IT and Telecom, Healthcare and Life Sciences, Education, Gaming and Gambling, and Others) - Industry Trends and Forecast to 2032

What is the Global Identity Verification and Authentication Market Size and Growth Rate?

• The global identity verification and authentication market size was valued at USD 12.89 billion in 2024 and is expected to reach USD 40.26 billion by 2032, at a CAGR of 15.30% during the forecast period
• The identity verification and authentication market focuses on diverse applications, including credit card fraud prevention, countering bank fraud, tackling phone or utility fraud, and addressing employment or tax-related fraud. These applications collectively contribute to enhancing security measures, safeguarding against fraudulent activities across different sectors and industries

What are the Major Takeaways of Identity Verification and Authentication Market?

• With increased digitalization, there is a growing need to secure online transactions and protect personal information. Identity verification and authentication solutions play a pivotal role in ensuring the integrity of digital identities, meeting the rising demand for robust security measures in an increasingly interconnected and digital world. The expanding global digital landscape acts as a key driver for the identity verification and authentication market
• North America dominated the identity verification and authentication market with the largest revenue share of 42.01% in 2024, driven by strict regulatory frameworks such as KYC and AML, along with widespread digital adoption across banking, insurance, and e-commerce sectors
• Asia-Pacific is the fastest-growing region with a projected CAGR of 11.02% from 2025 to 2032, fueled by rapid digitalization, increased e-commerce activity, and the rise of fintech in countries such as India, China, and Japan
• The credit card fraud segment dominated the market in 2024, accounting for the largest revenue share of 29.6%, driven by the growing volume of digital transactions and increased incidents of card-not-present (CNP) fraud

Report Scope and Identity Verification and Authentication Market Segmentation     

What is the Key Trend in the Identity Verification and Authentication Market?

“Enhanced Convenience Through AI and Voice Integration”

• A leading trend in the identity verification and authentication market is the growing integration of artificial intelligence (AI) and voice recognition technologies to improve user experience, automation, and operational efficiency. AI-powered solutions now support advanced fraud detection and real-time identity checks with minimal human intervention
• For instance, companies such as Jumio and Onfido are using AI to verify IDs and facial biometrics, offering near-instant identity authentication while minimizing manual review processes. Voice biometrics are also gaining traction, particularly in banking and telecom sectors, for user-friendly and secure logins
• AI algorithms now analyze behavior patterns, flagging anomalies for additional verification, thus enhancing fraud prevention capabilities. Voice-enabled solutions are increasingly being embedded into digital workflows for hands-free verification in call centers and mobile banking applications
• This AI-led transformation is also enabling dynamic risk scoring based on real-time contextual data such as device ID, location, and user behavior, allowing systems to adapt to potential threats more effectively

  • For instance, Experian and LexisNexis Risk Solutions are advancing in contextual data analytics and machine learning-based fraud detection, offering clients improved accuracy and operational scalability

• This shift toward intelligent and intuitive identity verification solutions is redefining how enterprises secure access and reduce fraud, helping them meet rising regulatory and user expectations in a digital-first world

What are the Key Drivers of Identity Verification and Authentication Market?

• The rise in digital transformation initiatives across banking, fintech, healthcare, and e-commerce sectors is driving demand for secure and seamless identity verification processes to onboard and authenticate users remotely

  • For instance, in March 2024, Trulioo launched enhanced capabilities in its global platform for automated document verification and biometric authentication to support enterprises operating across multiple regions

• Increasing regulatory compliance requirements, such as KYC (Know Your Customer), AML (Anti-Money Laundering), and GDPR, are pushing businesses to adopt standardized and auditable identity verification mechanisms to avoid legal and financial penalties
• The surge in online fraud, identity theft, and account takeover incidents is also compelling enterprises to deploy advanced verification tools that use biometrics, document scanning, and liveness detection
• In addition, the rise in remote work and digital banking has fueled the need for trustworthy identity checks during onboarding and account recovery. Organizations are turning to cloud-based platforms offering real-time verification and scalability
• The increasing adoption of mobile-based verification, such as selfie-based face matching and NFC-enabled document scans, is enhancing the user experience and accelerating market expansion across sectors

Which Factor is challenging the Growth of the Identity Verification and Authentication Market?

• One of the major challenges is the growing concern over data privacy, security breaches, and ethical concerns related to biometric data collection and storage. Misuse or leaks of sensitive data such as facial scans or national IDs can lead to loss of trust and legal liabilities

  • For instance, high-profile breaches such as the 2023 IDEMIA biometric data incident triggered debates on data misuse and prompted stricter government scrutiny over biometric authentication practices

• In addition, lack of standardization in identity verification processes across geographies creates operational and compliance barriers for companies operating in multiple regions. Variations in acceptable ID types, documentation, and biometric formats complicate cross-border implementations
• The high cost of advanced verification solutions with AI and biometric features also acts as a deterrent for small and mid-sized enterprises, especially in emerging economies with limited tech budgets
• Solutions from companies such as Signicat or Innovatrics may offer enterprise-grade features, but their implementation costs and infrastructure requirements often limit accessibility to larger enterprises
• To overcome these barriers, vendors must invest in privacy-first architecture, offer flexible pricing models, and ensure solutions are compliant with global standards such as ISO/IEC 30107 for biometric verification and PSD2 for financial authentication

How is the Identity Verification and Authentication Market Segmented?

The market is segmented on the basis of application, component, type, deployment type, organization size, and vertical.

• By Application

On the basis of application, the identity verification and authentication market is segmented into credit card fraud, bank fraud, phone or utility fraud, employment or tax-related fraud, and others. The credit card fraud segment dominated the market in 2024, accounting for the largest revenue share of 29.6%, driven by the growing volume of digital transactions and increased incidents of card-not-present (CNP) fraud. Financial institutions and payment service providers are adopting advanced verification tools such as behavioral analytics and biometric authentication to combat fraudulent credit card usage and secure online payments.

The employment or tax-related fraud segment is projected to witness the fastest CAGR from 2025 to 2032, fueled by increasing cases of identity misuse in tax filings and job applications. Government agencies and enterprises are investing in robust ID verification systems to validate credentials, prevent payroll fraud, and ensure regulatory compliance, especially in remote or gig-based hiring environments.

• By Component

On the basis of component, the market is segmented into solutions and services. The solutions segment held the largest revenue share of 64.1% in 2024, owing to the widespread deployment of identity verification platforms, biometric tools, document authentication systems, and risk analytics software across industries. These solutions enable automated verification, enhance fraud detection, and reduce manual errors in identity checks.

The services segment is expected to grow at the fastest CAGR during the forecast period due to rising demand for consulting, integration, and support services. As businesses look to implement customized and scalable ID authentication frameworks, service providers play a critical role in deploying, optimizing, and maintaining secure identity systems.

• By Type

On the basis of type, the identity verification and authentication market is bifurcated into non-biometrics and biometrics. The biometrics segment dominated the market in 2024 with the highest market share of 57.4%, driven by the growing popularity of facial recognition, fingerprint scanning, and iris-based identification methods. Biometrics provide a high level of accuracy and non-replicability, making them ideal for securing sensitive financial and healthcare data.

The non-biometrics segment is anticipated to register steady growth, especially in applications requiring password-based or document verification methods, which are more cost-effective and suitable for low-risk scenarios or regions with limited access to biometric infrastructure.

• By Deployment Type

On the basis of deployment type, the market is segmented into on-premise and cloud. The cloud segment held the largest revenue share of 61.3% in 2024, driven by the need for flexible, scalable, and remote identity verification solutions. Cloud-based systems enable real-time updates, seamless integration with existing platforms, and support mobile-first user experiences, which are critical in sectors such as fintech, e-commerce, and remote workforce management.

The on-premise segment is expected to witness moderate growth, particularly among organizations with stringent data sovereignty regulations or high customization needs, such as government institutions and large banks.

• By Organization Size

On the basis of organization size, the market is segmented into small and medium-sized enterprises (SMEs) and large enterprises. The large enterprises segment captured the largest market share of 66.8% in 2024, due to their higher budgets, complex security infrastructures, and greater exposure to fraud risks. These organizations are early adopters of advanced ID verification solutions to protect client data, comply with regulations, and mitigate reputational damage.

The SMEs segment is poised to record the fastest CAGR over the forecast period, supported by increasing cyber threats, regulatory pressures, and the growing affordability of identity authentication technologies tailored for small businesses.

• By Vertical

On the basis of vertical, the market is categorized into BFSI, government and defense, energy and utilities, retail and e-commerce, IT and telecom, healthcare and life sciences, education, gaming and gambling, and others. The BFSI segment accounted for the largest revenue share of 28.5% in 2024, driven by stringent Know Your Customer (KYC) and Anti-Money Laundering (AML) mandates. Financial institutions are increasingly adopting AI-driven and biometric ID verification tools to enhance customer onboarding and transaction security.

The retail and e-commerce segment is projected to experience the fastest growth, fueled by the need to reduce chargeback fraud, streamline user verification, and enable secure checkout processes. The rise in mobile commerce and cross-border online shopping further necessitates robust identity authentication across customer journeys.

Which Region Holds the Largest Share of the Identity Verification and Authentication Maret?

• North America dominated the identity verification and authentication market with the largest revenue share of 42.01% in 2024, driven by strict regulatory frameworks such as KYC and AML, along with widespread digital adoption across banking, insurance, and e-commerce sectors
• Enterprises in the region prioritize compliance, fraud prevention, and seamless customer onboarding, which has accelerated the deployment of biometric and AI-based identity solutions
• The U.S. and Canada lead innovation with strong tech ecosystems, fostering the rapid integration of identity verification tools in cloud-based applications, fintech platforms, and government services

U.S. Identity Verification and Authentication Market Insight

The U.S. identity verification and authentication market captured the largest share in North America in 2024, driven by stringent regulatory compliance requirements such as FFIEC, FinCEN, and Patriot Act guidelines. The increasing volume of online financial transactions and digital service access is prompting industries to adopt biometric authentication, ID document verification, and liveness detection. The strong presence of major vendors such as Experian, Equifax, and LexisNexis Risk Solutions further supports market dominance in the region.

Europe Identity Verification and Authentication Market Insight

Europe's identity verification and authentication market is expanding at a steady CAGR, primarily driven by GDPR compliance, eIDAS regulation, and heightened awareness about identity theft. European nations are increasingly implementing digital ID systems for public and private sector operations. The need to secure online identities in banking, healthcare, and government portals is accelerating the uptake of multi-factor and biometric authentication systems.

U.K. Identity Verification and Authentication Market Insight

The U.K. market is anticipated to grow significantly during the forecast period, backed by a surge in digital banking, remote onboarding, and regulatory pressure post-Brexit. The U.K.’s financial institutions and telecom providers are rapidly integrating AI-powered verification tools to reduce synthetic identity fraud and improve customer experience. The growth is further amplified by the adoption of solutions from companies such as GB Group and Onfido, which are headquartered in the U.K.

Germany Identity Verification and Authentication Market Insight

Germany’s identity verification and authentication market is growing at a notable pace, driven by an emphasis on data privacy, security compliance, and smart governance initiatives. Germany’s strict legal framework surrounding digital identity and document verification encourages adoption among banks, healthcare providers, and government entities. The demand for secure onboarding, eID solutions, and biometric-based access in the country continues to gain traction.

Which Region is the Fastest Growing in the Identity Verification and Authentication Market?

Asia-Pacific is the fastest-growing region with a projected CAGR of 11.02% from 2025 to 2032, fueled by rapid digitalization, increased e-commerce activity, and the rise of fintech in countries such as India, China, and Japan. Government initiatives such as Digital India, My Number in Japan, and China’s Smart Cities are promoting the adoption of electronic identity systems. The cost-effective availability of cloud-based and mobile biometric solutions is further enabling rapid uptake across SMEs and large enterprises in APAC.

Japan Identity Verification and Authentication Market Insight

Japan is witnessing significant growth due to its tech-savvy population, aging demographics, and demand for high-security standards. Biometric authentication is increasingly preferred for e-banking, healthcare, and public service access. The integration of identity solutions with IoT, smart devices, and national ID initiatives such as “My Number” has propelled the market forward.

China Identity Verification and Authentication Market Insight

China led the Asia-Pacific market in 2024, driven by regulatory mandates, rapid urbanization, and a booming e-commerce and digital banking ecosystem. With government-backed programs such as real-name registration and cybersecurity laws, identity verification has become essential across digital platforms. Chinese companies are investing in AI, facial recognition, and blockchain-backed identity systems, solidifying China’s position as a major growth hub.

Which are the Top Companies in Identity Verification and Authentication Market?

The identity verification and authentication industry is primarily led by well-established companies, including:

• Experian Information Solutions, Inc. (U.S.)
• G.B. Group plc (‘GBG’) (U.K.)
• Equifax, Inc. (U.S.)
• Mitek Systems, Inc. (U.S.)
• Thales (France)
• LexisNexis Risk Solutions (U.S.)
• Onfido (U.K.)
• Trulioo (Canada)
• Acuant, Inc. (U.S.)
• IDEMIA (France)
• Jumio (U.S.)
• TransUnion LLC. (U.S.)
• Au10tix (Israel)
• IDology (U.S.)
• Innovatrics (Slovakia)
• Applied Recognition Corp. (Canada)
• Signicat (Norway)
• IDfy (India)

What are the Recent Developments in Global Identity Verification and Authentication Market?

• In June 2023, U.S.-based tech firm Socure acquired identity verification service Berbix for $70 million, marking its inaugural acquisition. This strategic move integrates Berbix's real-time ID verification and fraud detection capabilities with Socure's comprehensive approach, enhancing security and compliance measures across diverse industries through a synergy of expertise and resources
• In November 2021, Experian launched its Work Report digital verification service, enabling users to consent to digital payroll data sharing. The service establishes a connection to an employer's payroll data, swiftly validating a customer's gross and net income, along with employment status and tenure, streamlining and enhancing verification processes for various purposes
• In December 2020, Trulioo collaborated with Credit Sesame, an online banking services company. This partnership empowered Credit Sesame to enhance client privacy using Trulioo's Global Gateway biometric identification platform. The integration of advanced biometric technology contributes to elevated security measures and improved user identification processes for Credit Sesame's online banking services
• In June 2020, GBG collaborated with CredoLab to leverage GBG's digital and AI-driven risk management. This partnership aimed to rapidly and reliably assess the creditworthiness of individuals in Indonesia, encompassing both the unbanked and underbanked populations. The integration of advanced technologies enhances the efficiency and inclusivity of credit evaluations in the region

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