“Growing Preference for Clean-Label and Natural Ingredients”
- A prominent trend in the insoluble dietary fiber market is the increasing consumer demand for clean-label, plant-based, and minimally processed ingredients, driven by a desire for transparency and natural health solutions
- The use of natural fiber sources such as wheat bran, oat hulls, peas, and cellulose is gaining momentum as consumers avoid artificial additives and synthetic supplements
- Food and beverage manufacturers are reformulating products to include recognizable fiber sources while promoting claims such as “no additives,” “non-GMO,” and “100% natural”
- For instance, in 2024, Nestlé launched a line of high-fiber breakfast cereals using natural wheat bran and no artificial additives to meet clean-label demand
- The emphasis on ingredient simplicity is expected to significantly influence product development and consumer trust in fiber-enriched foods
