- Instant tea premixes, offering quick preparation and a variety of flavors, are becoming essential in modern beverage consumption due to their convenience, portability, and ability to cater to diverse consumer tastes
- The rising demand for instant tea premixes is fueled by busy lifestyles, growing health consciousness, and a preference for innovative tea flavors, such as cardamom, ginger, and masala
- Asia-Pacific dominated the instant tea premix market with the largest revenue share of 42.5% in 2024, driven by a strong tea-drinking culture, high population density, and increasing disposable incomes in countries such as India and China
- North America is expected to be the fastest-growing region during the forecast period due to rising consumer interest in specialty beverages, health-focused products, and the growing influence of global food trends
- The cardamom tea premix segment dominated the largest market revenue share of 30% in 2024, driven by its distinct aromatic flavor, digestive benefits, and consumer preference for refreshing, health-oriented beverages. Cardamom’s antioxidant and anti-inflammatory properties further enhance its appeal
