“Rising Demand for Multi-Functional and Smart Coolers”
- Consumers are increasingly seeking coolers with integrated features such as Bluetooth speakers, USB charging ports, solar power, and LED lights for enhanced outdoor convenience
- The demand is largely fueled by millennials and Gen Z, who prefer innovative, tech-driven products for leisure and travel
- Multi-functional coolers are becoming popular for activities such as tailgating, camping, and beach outings where entertainment and utility are both desired
- The integration of smart features also supports commercial applications, including food delivery and mobile vending where temperature control and power access are crucial
- For instance, Coolest Cooler, with built-in blender and speaker, and GoSun Chillest, with solar power and refrigeration, reflect the market's shift toward all-in-one cooler systems
