- In April 2023, Oyster introduced a product innovation by launching the Tempo cooler, featuring a patented integrated vacuum insulation system made from recyclable aluminum and chemical-free silica. This development is aimed at delivering superior thermal efficiency while aligning with sustainability goals. The use of eco-friendly materials positions the brand to attract environmentally conscious consumers, potentially reshaping industry standards in sustainable cooler design.
- In 2023, Coleman rolled out a new line of high-performance insulated coolers, specifically designed to cater to demanding outdoor activities such as camping, fishing, and tailgating. This product expansion enhances their portfolio in the recreational segment, offering increased durability and cooling performance. The launch is expected to strengthen Coleman's market presence and address the growing consumer need for versatile, rugged cooler solutions.
