“Demand for Eco-Friendly and Sustainable Laundry Products”
- Consumers are increasingly seeking laundry detergents made from biodegradable and plant-based ingredients to minimize environmental harm
- There is growing demand for phosphate-free, non-toxic formulations that are safe for both users and aquatic ecosystems
- Brands such as Seventh Generation and Method have gained significant market traction by offering green alternatives and transparent labeling
- Concentrated and refillable laundry products are gaining popularity for their reduced packaging needs and lower carbon footprint
- Retailers and e-commerce platforms are promoting sustainable packaging, such as recyclable cardboard boxes and refill pouches, to attract eco-conscious buyers
- For instance, in 2023, Unilever’s Persil Eco Power Bars were launched in several European markets, emphasizing plastic-free packaging and concentrated plant-based cleaning agents
