- In June 2024, Whirlpool India announced a strategic partnership with Hindustan Unilever to revolutionize the laundry experience in India. This collaboration aims to integrate Whirlpool’s cutting-edge washing machines with Hindustan Unilever’s extensive range of detergents, enhancing overall laundry performance. The partnership emphasizes innovation and customer satisfaction, with a vision to transform how consumers manage laundry by merging advanced technology with high-quality cleaning products for superior results
- In May 2022, Procter & Gamble (P&G) made a significant investment of USD 2.51 billion to expand its liquid detergent production capabilities in Hyderabad, India. This strategic move aims to bolster P&G’s presence in the growing Indian detergent market. By establishing a state-of-the-art manufacturing facility, the company intends to meet increasing consumer demand for high-quality liquid detergents, further solidifying its position in the competitive landscape
- In May 2022, Breeze, a prominent brand under Unilever PLC, launched a new product, Breeze Detergent, featuring a thinner formula designed for convenience and effectiveness. The product comes in a 500ml bottle, which can be mixed with 2.5 liters of water, allowing consumers to achieve over 60 washes. This innovative packaging and formulation reflect Breeze’s commitment to providing cost-effective and practical laundry solutions to consumers
- In January 2022, Henkel announced its strategic decision to consolidate its laundry, home care, and beauty care divisions into a single entity called Henkel Consumer Brands by early 2023. This merger aims to enhance operational efficiency and create a unified platform for consumers. By leveraging combined resources, Henkel seeks to improve customer service and streamline its infrastructure, ultimately providing a more integrated shopping experience for consumers
- In June 2021, Tide, a leading laundry detergent brand from Procter & Gamble, announced a unique initiative to design cleaning products specifically for space applications. The company signed a Space Act Agreement with NASA, exploring the development of innovative cleaning solutions tailored for astronauts. This collaboration represents a ground-breaking approach to addressing the challenges of hygiene in space environments, showcasing Tide’s commitment to innovation beyond Earth
