“Rising Demand for Natural and Plant-Based Laxatives”
One specific trend driving growth in the laxative market is the increasing consumer preference for natural and plant-based alternatives. As consumers become more health-conscious and aware of the potential side effects of synthetic ingredients, they are opting for laxatives made from herbal or natural ingredients. Products such as psyllium husk, aloe vera, and senna have gained popularity due to their gentle and effective nature. For instance, brands such as Metamucil and Natural Vitality’s Calm are tapping into this demand by offering plant-based solutions that promote digestive health without harsh chemicals. This shift toward natural products is expected to continue fueling market expansion in the coming years.
