- The lutein market is growing due to rising eye health awareness, demand for natural carotenoids, and preventive healthcare trends. Manufacturers are innovating with plant-based and highly bioavailable lutein formulations, supported by strategic partnerships with research organizations
- E-commerce platforms and digital health channels are making lutein products more accessible. Rising disposable incomes, increased screen time, and the aging population are boosting demand for vegan, clean-label, and skincare applications, with a focus on sustainable sourcing and packaging
- For instance, in May 2024, OmniActive Health Technologies partnered with the Council of Responsible Nutrition (CRN) to promote lutein’s role in prenatal nutrition at the American College of Obstetrics and Gynecology's (ACOG) annual meeting
- Global innovations such as microencapsulation, lipid-based delivery systems, and AI-driven supplement recommendations are reshaping the market. Government eye health initiatives and growing investments are positioning lutein as a key player in the future of preventive healthcare
