“Growing Demand for Eye Health Supplements"
- Consumers are becoming increasingly aware of the importance of eye health due to prolonged screen exposure, aging populations, and lifestyle factors, boosting demand for lutein-rich supplements marketed for vision protection and overall ocular wellness
- Brands are expanding their nutraceutical portfolios with lutein blends featuring zeaxanthin, omega-3s, and bilberry extracts. Packaging highlights claims such as "Blue Light Defense," "Vision Support," and "Healthy Aging" to target tech-savvy and senior consumers
- Health campaigns and endorsements from eye care professionals are amplifying the focus on preventive eye care, encouraging consumers to proactively incorporate lutein-based supplements into their daily wellness routines
For instance,
- In 2024, OmniActive Health Technologies launched "Lutemax Kids," a chewable supplement supporting children's eye health amid rising concerns over digital screen exposure
- Bausch + Lomb expanded its "PreserVision" line in 2025, focusing on blue light filtration and macular health
- Herbalife Nutrition introduced a new vision health range fortified with lutein and zeaxanthin in early 2025
- As digital lifestyles grow globally, lutein-based eye health supplements will become essential, driving continuous innovation and widening consumer adoption
