- In May 2024, OmniActive Health Technologies and the Council of Responsible Nutrition (CRN) entered a strategic partnership to promote the significance of lutein and zeaxanthin isomers for prenatal nutrition at the American College of Obstetrics and Gynecology's (ACOG) annual meeting, aiming to enhance awareness about the role of these essential nutrients for expectant mothers, strengthening the focus on maternal health innovation
- In November 2023, HELM and Allied Biotech established a groundbreaking partnership to revolutionize the natural color industry by introducing crystal-clear colors derived from pure lutein, enabling food and beverage manufacturers to meet consumer demand for clean-label, natural ingredients, further driving innovation in the natural pigment sector
- In June 2021, OmniActive Health Technologies launched Integrative Actives, a platform designed to deliver multiple actives in concentrated smaller doses, with Nutritears being the first product developed using this technology, reinforcing the company’s commitment to providing multifunctional, clinically backed health solutions
- In May 2021, PharmaLinea introduced a line of preventative eye health supplements in consumer-friendly formats, such as Vision Orosticks and Vision Liquid Sticks, based on highly sought-after carotenoids lutein and zeaxanthin, responding to rising eye health concerns caused by increased screen time, and cementing its leadership in innovative eye care offerings
- In March 2021, Ashland expanded its nutraceutical product portfolio by launching a soy-free GPM lutein to address the growing consumer preference for plant-based and allergen-free supplements, underlining its dedication to developing targeted, consumer-centric health solutions
