Global Matcha Tea Market – Industry Trends and Forecast to 2027

  • Food & Beverage
  • Upcoming Report
  • Nov 2020
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Matcha Tea Market, By Production Technology (Pan Fried and Steamed), Grade (Ceremonial, Classic and Culinary), Application (Regular Tea, Matcha Beverages, Food, Personal Care and Cosmetics), Form (Powder, Ready to Drink and Instant Premixes), Product Type (Traditional, Unsweetened, Sweetened and Flavoured), Nature (Organic and Conventional), Distribution Channel (Supermarkets, Hypermarkets, Specialty Stores, Online Stores, Retail Stores and Departmental Stores), Country (U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa) Industry Trends and Forecast to 2027

Matcha Tea Market Market Analysis and Insights : Global Matcha Tea Market

Matcha tea market is estimated to grow with a growth rate of 6.50% in the forecast period of 2020 to 2027. Growing consumer awareness regarding the health benefits of the product and health consciousness is expected to drive the growth of the market.

Matcha tea was initially known as an integral part of Japanese culture, it is available in powdered, green-coloured and vibrant form and is produced majorly in Japan from shade-grown premium-quality tea leaves. In China, it was consumed by the samurai warriors, Buddhist monks and Japanese population.

Matcha tea has high content of vitamins, minerals, antioxidants and amino acids. Anti-oxidant composition in matcha tea has enabled the product to prevent from chronic diseases and provide protection from harmful UV rays. Anti-oxidant present in the product are known as EGCG (epigallocatechin gallate), has the ability to prevent various types of cancer such as bladder, prostate, cervix, brain and others. Prevents the proliferation of malignant cells and thus regulates metastasis and angiogenesis. Health benefits of the matcha tea has accelerated its acceptance among consumers across the globe, as the concerns regarding health and lifestyle diseases has motivated consumers to increase the intake of healthy and nutrient-rich food and beverages in their diet.

Concerns regarding health are creating growth opportunity for match tea market in the forecast period of 2020-2027. High investments related to matcha tea will restrain the growth of the market, and will further challenge the growth of the matcha tea market in the forecast period mentioned above.

This matcha tea market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info matcha tea market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Matcha Tea Market Scope and Market Size

Matcha tea market is segmented on the basis of production technology, grade, application, form, product type, nature and distribution channel. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

  • On the basis of production technology, the matcha tea market is segmented into pan fried and steamed.  
  • On the basis of grade, the matcha tea market is segmented into ceremonial, classic and culinary.
  • On the basis of application, the matcha tea market is segmented into regular tea, matcha beverages, food, personal care and cosmetics.
  • On the basis of form, the matcha tea market is segmented into powder, ready to drink and instant premixes.
  • Based on product type, the matcha tea market is segmented into traditional, unsweetened, sweetened and flavoured.
  • Based on nature, the matcha tea market is segmented into organic and conventional.
  • Based on distribution channel, the matcha tea market is segmented into supermarkets, hypermarkets, specialty stores, online stores, retail stores and departmental stores.

Matcha Tea Market Country Level Analysis

Matcha tea market is analysed and market size, volume information is provided by country, production technology, grade, application, form, product type, nature and distribution channel as referenced above.  

The countries covered in the matcha tea market report are the U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Asia-Pacific is dominating the matcha tea market due to significant popularity of green tea in China and Japan. Asia-Pacific has been accounted for approximately 64% of the global industry revenue.

The country section of matcha tea market the also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Matcha Tea Market Share Analysis

Matcha tea market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus matcha tea market.

The major players covered in matcha tea market are The AOI Tea Company, Tenzo Tea, Encha Group, Green Foods Corporation, ITO En North America Inc., Natural Way Products, LLC, Aiya America Inc., DoMatcha Ltd., Vivid Vitality Ltd., Starbucks Corporation, Tata Consumer Products Limited, Kissa Tea, Unilever PLC, Marukyu Koyamaen Co. Ltd., Midori Spring Ltd., Sasaki Green Tea Co. Ltd., Ippodo Tea Co. Ltd., Mizuba Tea Co., Sun Time Tea Company, Shaanxi Dongyu Tea Co. Ltd. among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

Customization Available : Global Matcha Tea Market

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customised to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analysed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.


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