- Medicinal mushrooms are a category of fungi recognized for their therapeutic properties, commonly used in supplements, functional foods, and wellness products to support immune health, cognitive function, and overall well-being
- Market growth is driven by rising health awareness, demand for natural remedies, and the growing vegan and wellness-focused population seeking clean-label, plant-based solutions
- The market is evolving with innovations in extraction, product development, and incorporation into mainstream items such as beverages, snacks, and supplements
- For instance, Brands such as Four Sigmatic and Om Mushroom are launching functional products combining mushrooms with adaptogens and nootropics
- The medicinal mushroom market is projected to maintain steady growth, driven by increasing consumer demand for plant-based, functional products, rising investment in clinical research, and the global trend toward personalized and preventive health
