- The market is witnessing significant expansion due to the shift in consumer behavior toward daily health maintenance and immunity enhancement
- Manufacturers are increasingly launching customized multivitamin formulas targeting specific age groups, genders, and health needs, further diversifying product offerings
- North America dominated the multivitamin tablets market with the largest revenue share of 38.24% in 2024, driven by increasing health awareness, preventive healthcare practices, and growing demand for nutritional supplements among adults and the elderly population
- Asia-Pacific region is expected to witness the highest growth rate in the global multivitamin tablets market, driven by increasing health awareness, rising disposable incomes, and growing demand for preventive healthcare solutions across emerging economies such as India, China, and Indonesia
- The general health segment dominated the market with the largest market revenue share in 2024, driven by the increasing adoption of daily multivitamin use for overall well-being. Consumers are prioritizing preventive healthcare and using multivitamins as a proactive solution to fill dietary gaps, especially in urban populations with busy lifestyles. The availability of broad-spectrum multivitamins that cater to various daily nutritional needs has further strengthened this segment’s dominance
