“Personalized and Targeted Multivitamin Formulations Gaining Momentum”
• Consumers are increasingly seeking multivitamins tailored to specific needs such as age, gender, lifestyle, or health conditions
• Brands are launching specialized variants such as prenatal vitamins, senior formulations, and sport-specific supplements
• Demand is rising for personalized multivitamin subscription services based on online health assessments
• This trend is boosting user satisfaction, product adherence, and long-term brand loyalty
• For instance, Care/of offers custom vitamin packs using quiz-based personalization, enhancing the consumer experience
