- There is a growing demand for organic and eco-friendly nail polish formulations, driven by increasing awareness about sustainability. Consumers are increasingly favoring products with natural ingredients, without harsh chemicals such as toluene or formaldehyde
- Advances in product formulation, such as the introduction of water-based and solvent-free nail polishes, are gaining attention. These products cater to the environmentally conscious consumer looking for healthier alternatives
- Nail art has become a major trend globally, with consumers seeking a variety of finishes such as matte, glossy, with easier access to a wide range of products, fueling market expansion. and glitter. The growing number of nail salons and DIY nail kits has also contributed to the rise in demand
- The online retail channel is playing a crucial role in the growth of the nail polish market. E-commerce platforms provide consumers
- For instance, brands such as Essie and OPI have launched new collections that tap into the vibrant, creative side of nail art, reflecting the increasing importance of self-expression and individuality through nail products. These collections have been well received by consumers looking for high-quality, versatile options
