- In December 2023, The Estée Lauder Companies Inc. attended AFROTECH for the first time as an official sponsor. The employees had an opportunity to connect with leading talent in tech, deliver branded activations, and speak on the Women’s Summit mainstage for conversations focused on the advancement of technology in the beauty industry. This has helped the company to showcase its resources
- In November 2023, LOREAL PARIS announced That an exclusive, partnership with Cosmo International Fragrances to bring a Green Sciences-based extraction process to revolutionize the art of fine fragrance creation. Developed by Cosmo International Fragrances and made exclusively available to LORÉAL, the patent-pending technology is a waterless, low-energy, slow extraction process that reveals the exact smell of an ingredient while preserving its integrity
- In April 2023, OPI launched its "Goa Goa Girl" collection, featuring vibrant, tropical shades that cater to the growing demand for bold, summer-inspired colors. The collection includes both classic and gel options, tapping into the popularity of long-lasting nail polishes
- In January 2023, Sally Hansen introduced its "Good.Kind.Pure" line, which offers 16 plant-based nail polishes. This launch highlights the company's response to the rising demand for natural and vegan beauty products, aligning with sustainability trends in the nail care industry
- In March 2023, Revlon launched "ColorStay Gel Envy", a new gel-such as nail polish that promises long-lasting wear without the need for UV light. This product aims to provide consumers with the professional look and durability of salon-quality gel nails at home
- In July 2022, Essie debuted its "Expressie Quick-Dry" nail polish line, designed for consumers who seek fast and efficient nail care. The polishes in this collection dry in just minutes, making them perfect for busy individuals. The range includes a variety of trendy shades and finishes
- In December 2022, CHANEL launched its "Le Vernis" limited-edition collection, which included seasonal shades inspired by nature and the colors of the environment. Known for its high-end, luxurious offerings, CHANEL's nail polishes cater to premium consumers looking for sophistication and style
