- Non thermal pasteurization techniques, such as High Pressure Processing (HPP) and Pulse Electric Field (PEF), are increasingly vital for preserving food quality, nutritional value, and safety without the use of high temperatures, making them ideal for heat-sensitive products
- The surge in demand is fueled by growing consumer preference for healthy, minimally processed foods, stringent food safety regulations, and the need for sustainable processing methods that reduce energy consumption
- North America dominated the non thermal pasteurization market with the largest revenue share of 42.5% in 2024, driven by advanced food processing infrastructure, high consumer awareness, and the presence of key industry players
- Europe is expected to be the fastest-growing region during the forecast period, propelled by increasing demand for premium, organic, and clean-label products, along with supportive regulatory frameworks for food safety
- The high pressure processing (HPP) segment dominated the largest market revenue share of 38.5% in 2024, driven by its widespread adoption in the food and beverage industry for its ability to inactivate pathogens and extend shelf life while preserving nutritional quality and flavor
