Global Oolong Tea Market – Industry Trends and Forecast to 2028

  • Food & Beverage
  • Upcoming Report
  • Mar 2021
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Oolong Tea Market, By Product Type (Big Red Robe, Iron Buddha, Dan Cong Tea, Ali Shan, Other Oolong Varieties), Nature (Organic Oolong Tea, Conventional Oolong Tea), Distribution Channel (Direct Sales, Online Retail, Supermarkets/Hypermarkets, Specialty Stores), Form (Loose Leaf, Powder, Tea Bag, Others), Flavour (Flavoured, Plain), Application (Personal Care, Food and Beverage, Nutraceuticals), End Use (Residential, Hotel and Restaurant, Cafe and Tea Station), Country (U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa) Industry Trends and Forecast to 2028

Oolong Tea MarketMarket Analysis and Insights : Global Oolong Tea Market

Oolong tea market is expected to reach USD 0.52 million by 2028 growing at a growth rate of 3.50% in the forecast period 2021 to 2028. Increasing number of healthy eating and drinking trends along with rising popularity of various varieties of product which will likely to act as a factor for the oolong tea market in the forecast period of 2021- 2028.   

In China, oolong tea is highly cultivated, and tea is a partially oxidised green tea that can vary from green to black tea. Oolong is one of the most diversified teas and can be found with distinct flavours and colours in various varieties. Among many applications in the food and beverage industry, this tea is commonly used.

The growing awareness among consumers about health benefits associated with consumption of natural products, consumers are more inclined towards self-medication due to rising penetration of internet and social media, rising consumption of oolong tea help in prevention of diabetes, enhance neural and brain function, improve cardiac health, weight management, strengthen teeth and bones, relive eczema, and others, rising popularity of ready to drink oolong tea across the globe are some of the major as well as vital factors which will likely to augment the growth of the oolong tea market in the projected timeframe of 2021-2028. On the other hand, prevalence of large consumer base along with introduction of new and improved flavour which will further contribute by generating massive opportunities that will lead to the growth of the oolong tea market in the above mentioned projected timeframe.

High consumption of product may cause various health issues such as diabetes, heart problems, diarrhoea, high blood pressure, and others along with availability of product alternatives which will likely to act as market restraints factor for the growth of the oolong tea in the above mentioned projected timeframe. Lack of awareness among the people regarding the product benefits in developing economies which will become the biggest and foremost challenge for the growth of the market.

This oolong tea market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on oolong tea market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Oolong Tea Market Scope and Market Size

Oolong tea market is segmented on the basis of product type, nature, distribution channel, form, flavour, application and end use. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

  • On the basis of product type, the oolong tea market is segmented into big red robe, iron buddha, dan cong tea, ali shan, and other oolong varieties.  
  • Based on nature, the oolong tea market is segmented into organic oolong tea, and conventional oolong tea.
  • On the basis of distribution channel, the oolong tea market is segmented into direct sales, online retail, supermarkets/hypermarkets, and specialty stores.
  • Based on the form, the oolong tea market is segmented into loose leaf, powder, tea bag, and others.
  • On the basis of flavour, the oolong tea market is segmented into flavoured, and plain.
  • Based on application, the oolong tea market is segmented into personal care, food and beverage, and nutraceuticals.
  • The oolong tea market is also segmented on the basis of end use. The end use is segmented into residential, hotel and restaurant, cafe and tea station.  

Oolong Tea Market Country Level Analysis

Oolong tea market is analyses and market size, volume information is provided by country by product type, nature, distribution channel, form, flavour, application and end use as referenced above.  

The countries covered in the oolong tea market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Asia-Pacific dominates the oolong tea market due to the rising adoption of product along with high production of oolong tea in China and India while North America region will expect to grow in the forecast period 2021 to 2028 because of the increasing prevalence of producers along with rising popularity of product among the consumers in the region.

The country section of the oolong tea market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Oolong Tea Market Share Analysis

Oolong tea market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to oolong tea market.

The major players covered in the oolong tea report are Bigelow Tea; R. Twining and Company Limited; Teas and Thes (China) Ltd.; Ceylon Organic Spices; Unilever; Arbor Teas.; The Republic of Tea; Dilmah Ceylon Tea Company PLC.; Harney & Sons Fine Teas.; Mighty Leaf Tea; Tata Consumer Products; ITO EN (North America) INC.; COFCO; The HPS Tea Company; International Coffee & Tea, LLC; Harada Seicha; generation tea; Choice Organics; Starbucks Corporation; TETLEY; among other domestic and global players. Market share data is available for Global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

Customization Available : Global Oolong Tea Market

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customised to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analysed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.


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