- In October 2021, Cargill introduced its Nutrena NatureWise poultry feeds enriched with essential oils, representing a significant advancement in the global organic poultry feed sector. The product line aims to improve the overall health, productivity, and well-being of backyard chickens by enhancing egg weight, size, and production, while offering better feed palatability and a fresher coop environment. This initiative highlights the growing industry trend toward natural, wellness-focused feed solutions
- In May 2021, Charoen Pokphand Group announced a strategic collaboration with Plug and Play, the world’s leading innovation platform for industry accelerators, based in Silicon Valley. Through this partnership, C.P. Group intends to drive innovation across its business operations, support sustainable enterprise development, and create positive impacts on global communities. This move reflects the company's long-term commitment to sustainability and innovation-driven growth
- In February 2021, Kemin Industries expanded its portfolio by launching KemTRACE® Chromium-OR, an organic-compliant chromium propionate feed additive designed for swine, cattle, broiler, and horse diets. The supplement supports improved immunity, growth, reproduction, and overall maintenance of animals, while meeting organic farming standards. This product introduction emphasizes Kemin’s dedication to enhancing animal nutrition through compliant and effective solutions
- In January 2020, MileFour, a U.S.-based e-commerce company, launched a subscription-based organic chicken feed service targeting the growing backyard poultry segment. The service simplifies feed purchasing by offering convenient home delivery of high-quality organic poultry feed. This innovation reflects the increasing demand for hassle-free, reliable feed options among small-scale poultry owners
