“Rising Demand for Clean-Label and Functional Plant-Based Products”
- Clean-label ingredients are now a top priority for health-conscious consumers who prefer organic, non-GMO, and additive-free products, as seen in brands such as Orgain launching soy-based vegan protein shakes targeting clean eating habits
- Manufacturers are innovating with soy-based offerings that deliver added nutritional value and wellness support, including formulations aimed at muscle recovery and heart health
- Organic soy protein is gaining traction in functional snacks such as high-protein energy bars, with instance such as GoMacro incorporating soy protein for a plant-based energy boost
- Protein powders using soy protein isolate are increasingly popular among fitness enthusiasts due to their complete amino acid profile and plant-based appeal
- Companies are actively promoting organic soy protein with digestive and immunity-enhancing claims, helping products stand out in competitive wellness and health food segments
